I attended the design salon at twelve chairs this week with my friend molly in an attempt to get molly the kick in the butt she needs to apply to designs school and selfishly to finally meet the gorg Erin Gates of Elements of Style (while also trying to invite people to the Bona Clara launch party).
Erin and her amazing hubby Andrew discussed the sales side of business. He touched on a few key points:
- you don’t have to sell to everyone
- let the customer lead the convo – everyone loves talking about themselves
- be confident in your product (even if thats you)
- read marketing books not sales ones
Over all be genuine and caring. Develop a relationship with your potential customer and figure out how you can help them. It was a great discussion but I cant help but mention their chemistry. They are just perfect! Balance each other out perfectly, Erin is a self proclaimed, insecure, pessimistic, worrywart and Andrew its an optimistic, confident, sales man.
I left Monday evening with an extra pep in my step. Knowing I really can do anything I want and I will blog till I get there (and after)… not that I even know what I want really… I cant wait for the next design salon!!